Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.
Digital video is one of the most popular media formats for consumers, and it should be popular for digital marketers as well. This report highlights key audience attributes and what they mean for marketers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER:
How many digital video viewers are there in the UK, and what’s their demographic makeup?
How are they viewing video content—on what devices and service-provider platforms?
What challenges and opportunities does this present for digital marketers?
WHAT’S IN THIS REPORT? Our latest overall estimates for digital video viewers in the UK, plus breakouts by device and platform. Features some of the biggest influences on the space and what any changes might mean for marketers.
KEY STAT: Digital video viewer numbers will surpass 50 million this year, accounting for nearly three-quarters of the UK population.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Key Points
Viewership Continues to Rise Despite Challenging Market Conditions
Older Viewers, BVOD, and CTV Growth Fueled Forecast Changes
Ad-Supported SVOD and CTV Provide Opportunities for Marketers in the Digital Video Space
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UK Subscription OTT Video Service Users, 2020-2026 (millions, % change, % of population, % of internet users, % of total OTT video service users, and % of digital video viewers)
UK Subscription OTT Video Service Users, 2020-2026 (millions, % change, % of population, % of internet users, % of total OTT video service users, and % of digital video viewers)