The UK is home to some of the most voracious digital video viewers, but planning a campaign across the plethora of video platforms is getting more and more complicated. An increase in ad-supported on-demand platforms is adding to the complexity.
In a market where digital video consumption is so high, a video ad strategy is pretty much a given. For a campaign to succeed, planners must understand where their consumers are, how video fits into those environments, and how they can get their hands on the right inventory.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How many people are consuming what types of video content in the UK?
What does the digital video ad landscape look like?
What should a campaign planner keep in mind when looking to buy digital video?
WHAT’S IN THIS REPORT? Our forecasts for digital video viewers, social video use, and digital video ad spend, plus a closer look at the complex landscape that media planners have to deal with when buying digital video inventory.
KEY STAT: Nearly three-quarters of the UK population will watch digital video content this year. Only the US will have a higher proportion than that. Knowing where to find your potential customers with the right content is therefore key.
Here’s what’s in the full report
3files
Exportable files for easy reading, analysis and sharing.
7charts
Reliable data in simple displays for presentations and quick decision making.
13expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
Key Points
Macroeconomic Trends Are Affecting Digital Video Advertising in the UK
Digital Video Offers a Significant Opportunity for UK Marketers
Building a Digital Video Ad Strategy Is a Complex Task: Here’s What You Need to Consider
What the Digital Video Ad Landscape Means for Marketers
Senior Vice President, EMEA Sales and Global Partnerships
Interviewed October 11, 2022
Evelyn Swiderski
Vevo
Director, Communications
Interviewed October 7, 2022
John Tigg
Yieldmo
Executive Vice President, Global Buyer Development, and General Manager, International
Interviewed October 3, 2022
Raphaelle Tripet
TripleLift
Managing Director, Demand Sales, EMEA
Interviewed October 13, 2022
Craig Tuck
The Ozone Project
Chief Revenue Officer
Interviewed October 12, 2022
Oscar Wall
Recurly
General Manager, EMEA
Interviewed October 12, 2022
Alexander Yip
AppsFlyer
Solutions Architect
Interviewed October 12, 2022
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The UK is home to some of the most voracious digital video viewers, but planning a campaign across the plethora of video platforms is getting more and more complicated. An increase in ad-supported on-demand platforms is adding to the complexity.