UK Digital Ad Spending Benchmarks: H1 2025

Forecasts and Insights for Digital

Report by Bill Fisher  | Apr 30, 2025

UK Ad Spending Benchmarks: H1 2025

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Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, Social Network, and Programmatic Ad Spending

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About This Report
This is the first installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
Digital Ad Spending
UK

Welcome to our brand-new “UK Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of five in the series—we cover our latest forecasts for digital ad spending.

This deck will:

  • Provide an overview of our digital ad spending and revenue forecasts as of H1 2025, including breakdowns by channel, format, device, industry, and company.
  • Help ad buyers benchmark their digital ad spending and budget allocations against the market.
  • Help publishers and solution providers assess whether their digital ad revenue mix is in line with industry trends.

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authors

Bill Fisher

Contributors

Vladimir de Leon
Chart Editor
Diego Dell’Orco
Eleni Digalaki
Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
Antonella Yannelli