UK Click-and-Collect Forecast 2023

Why Retailers Should Be Investing in In-Store Pickup

Report by Carina Perkins  | May 2, 2023
Download
Report
Share
Table of Contents
Report Snapshot
Click and collect is defying the slump in ecommerce.
Click and collect will gain further share of online sales.
Growth is coming from both increased adoption and rising usage.
Click and collect is particularly appealing to millennials.
In-store pickup is still the most popular method—but lockers are gaining ground.
Cost is driving demand—but speed and convenience still matter.
What should retailers do next?
Sources
Media Gallery
About This Report
Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.
Topics
Ecommerce Sales
United Kingdom
Table of Contents
Report Snapshot
Click and collect is defying the slump in ecommerce.
Click and collect will gain further share of online sales.
Growth is coming from both increased adoption and rising usage.
Click and collect is particularly appealing to millennials.
In-store pickup is still the most popular method—but lockers are gaining ground.
Cost is driving demand—but speed and convenience still matter.
What should retailers do next?
Sources
Media Gallery

Report Snapshot

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as consumers seek to avoid delivery costs and online shopping delays. As demand grows, more retailers are launching the service. And those already offering click-and-collect options are racing to make them faster, cheaper, and more convenient.

Key Question: What’s the outlook for click-and-collect demand in the UK, and how should retailers be investing?

UK Click-and-Collect Sales, 2019-2026 (billions of £, % change, and % of retail ecommerce sales)
E-Mail ChartDownload

KEY STAT: Over 15% of UK ecommerce sales will be fulfilled via click and collect in 2023. That’s almost double the pre-pandemic share in 2019—and growth will continue through 2026.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. Click and collect is defying the slump in ecommerce.
  3. Click and collect will gain further share of online sales.
  4. Growth is coming from both increased adoption and rising usage.
  1. Click and collect is particularly appealing to millennials.
  2. In-store pickup is still the most popular method—but lockers are gaining ground.
  3. Cost is driving demand—but speed and convenience still matter.
  4. What should retailers do next?
  1. Sources
  2. Media Gallery

Charts in This Report

UK Click-and-Collect Sales, 2019-2026 (billions of £, % change, and % of retail ecommerce sales)UK Click-and-Collect Sales Growth vs. Total UK Retail Ecommerce Sales Growth, 2019-2026 (% change)
UK Click-and-Collect Buyers, 2019-2026 (millions, % change, and % of digital buyers)How Do UK Consumers Prefer to Buy Products*? (% of respondents, by age, June 2022)
US Click-and-Collect Buyers, by Purchase Method, 2019-2026 (millions)Most Important Factors to Adults Worldwide When Shopping Online, 2022 & 2023 (% of respondents)

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

authors

Carina Perkins

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Analyst
Angela Kim
Senior Researcher