UK Beauty 2023

How Brands and Retailers Can Capitalize on the ‘Lipstick Effect’

Report by Carina Perkins  | Mar 20, 2023
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Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery
About This Report
Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.
Topics
Retail Ecommerce Sales
Retail Sales
Personal Care & Beauty
UK
Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery

Executive Summary

UK consumers are streamlining their beauty regimes and searching for bargains online due to the cost-of-living crisis. But sales growth opportunities still exist for brands and retailers that understand the needs of their consumers—who are still willing to splurge on certain beauty products.

Key Question: What’s the outlook for UK beauty in 2023, and how will shopping habits evolve?

Actions UK Adults Would Take to Spend Less on Skin Care and Makeup, Oct 2022 (% of respondents)
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KEY STAT: UK shoppers are reluctant to trade down in beauty. Almost half (46%) of UK adults would choose to buy fewer items to spend less on skin care and makeup.

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Table of Contents

  1. Executive Summary
  2. How is the ‘lipstick effect’ playing out in the UK beauty market?
  3. Beauty is still experiencing inflationary headwinds.
  4. The battle for digital spend is intensifying.
  5. Cash-strapped consumers are paring down their beauty routines.
  1. Beauty shoppers are embracing omnichannel.
  2. Technology is boosting engagement in-store and online.
  3. Subscription demand is waning as shoppers cut back.
  4. Shoppers are taking a health-centric approach to beauty.
  5. Sustainability and ethics are important, particularly for Gen Z.
  1. Gen Zers are using social media to find beauty bargains and inspiration.
  2. Beauty influencers aren’t influential with all consumers.
  3. What should beauty brands and retailers do next?
  4. Sources
  5. Media Gallery

Charts in This Report

Actions UK Adults Would Take to Spend Less on Skin Care and Makeup, Oct 2022 (% of respondents)Product Categories in Which UK Adults Plan to Continue to Spend Their Normal Amount in 2023 (% of respondents)
The Lipstick Effect: UK Beauty and Personal Care Spending Is Resilient—but Not Immune—to Inflation (% change vs. same period of prior year)UK Health, Personal Care, and Beauty Retail Ecommerce Sales, 2019-2025 (billions of £, % change, and % of category retail sales)
Which Product Categories Do UK Adults Currently Have a Subscription Service for? (% of respondents, June 2022)How Often Do UK Adults Use Skin Care Products? (% of respondents, by age, Nov 2022)
Importance of Sustainability and Ethics Considerations for Beauty/Wellness Buyers in Germany, the UK, and the US, Aug 2022 (% of respondents)Social Media Platforms Adults in Great Britain Use to Interact With Beauty Brands, March 2022 (% of respondents)
UK Adults Who Have Ever Bought a Skin Care Product Because of Ads and/or Influencer Sponsorships, by Age, Nov 2022 (% of respondents in each group)

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Download
Report
Deck
The One-Pager
Share
Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery
About This Report
Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.
Topics
Retail Ecommerce Sales
Retail Sales
Personal Care & Beauty
UK
Table of Contents
Executive Summary
How is the ‘lipstick effect’ playing out in the UK beauty market?
Beauty is still experiencing inflationary headwinds.
The battle for digital spend is intensifying.
Cash-strapped consumers are paring down their beauty routines.
Beauty shoppers are embracing omnichannel.
Technology is boosting engagement in-store and online.
Subscription demand is waning as shoppers cut back.
Shoppers are taking a health-centric approach to beauty.
Sustainability and ethics are important, particularly for Gen Z.
Gen Zers are using social media to find beauty bargains and inspiration.
Beauty influencers aren’t influential with all consumers.
What should beauty brands and retailers do next?
Sources
Media Gallery
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authors

Carina Perkins

Contributors

Sky Canaves
Senior Analyst, Retail & Ecommerce
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Angela Kim
Senior Researcher