Join us as Ethan Heftman, senior vice president, advanced advertising and digital sales of A+E Networks, discussed these industry trends and more with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.
Watch and learn:
- How to effectively reach audiences across platforms
- Why you should invest your ad budget in the video on-demand (AVOD) ecosystem
- What a “lean-up environment” is
Featured Guest
Ethan Heftman is senior vice president, advanced advertising and digital sales of A+E Networks. With over two decades of media industry experience, Heftman has been with A+E Networks since 2013. In his current role, Heftman oversees sales efforts for direct and programmatic digital, and the Precision and Performance suite of data-driven linear tools. Heftman’s focus is on improving business outcomes for clients via data-driven advertising solutions with A+E’s premium content environments. Prior to A+E, Heftman led leadership positions at media agencies Initiative, MediaCom, and OMD.
Host
Geoff Ramsey is co-founder of eMarketer and chief evangelist of Insider Intelligence. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).
