Turn Up the Volume on Customer Experience with Social Data | Sponsored Content | Tech-Talk Webinar, On-Demand

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Extraordinary social experiences are raising the bar—and leading marketers are using social data to personalize cross-channel experiences. As a marketer, you’re ideally placed to become the “cross-functional glue” of customer experience.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.

Watch and learn:

• How to build effective journeys for your customers on social
• Key best practices for every aspect of the social media in business, from listening and engagement to publishing and advertising
• How brands are deploying and using social technology

PRESENTER

Leigh Price is a senior product marketing manager at Salesforce, running product marketing for the company’s social media products. Prior to Salesforce, Leigh was the first employee at Amicus Digital, and helped grow the business to become the largest independent Salesforce Marketing Cloud consulting partner in Australia. He’s also held social media leadership roles at General Electric and Telstra. After hours, he’s a metalhead.