Trust Is the New Equity: How the Virtuous Cycle Can Increase Marketing ROI | Sponsored Content | Tech-Talk Webinar | On-Demand

With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, product offering manager at OneTrust PreferenceChoice™.

Watch this webinar and learn how to:

• Lean into customer centricity and use privacy as a true indicator of engagement and loyalty
• Respond to the regional and global regulatory requirements and technology changes that are impacting marketers
• Collaborate with IT, legal, and data management teams to design user-centric, privacy-first experiences across channels

Presenter:

Zachary Faruque is product offering manager at OneTrust PreferenceChoice™, a privacy, security, and marketing user experience technology platform. In his role, Zachary advises companies, both large and small, on best practices to drive engaging user experiences and build trust while demonstrating compliance across hundreds of global data privacy regulations, including the California Consumer Privacy Act (CCPA), Telephone Consumer Protection Act (TCPA), Canada Anti-Spam Law (CASL), and General Data Protection Regulation (GDPR). Zachary is a certified information privacy professional/Europe (CIPP/E) and a certified information privacy manager (CIPM).

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.