How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

We’re already seeing signs of a pronounced shift toward deregulation and heightened scrutiny of foreign-owned businesses, while corporations actively court administration favor. While some industries like crypto anticipate a more permissive environment, others face potential upheaval from new tariffs or advertising restrictions.

The responses from industry leaders offer early signals of how Trump's second term could reshape the American economy. From Meta's pullback on content moderation to retailers' rush to import goods ahead of potential tariffs, businesses are already adapting to an anticipated regulatory environment that differs markedly from the past four years.

In this report, we break down the complex interplay between Trump's policy agenda and its cascading effects on American business and consumers.