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After more than a year of lockdowns, social distancing, and staying mostly at home, Americans are eager to travel again—but new behaviors are expected to reshape the travel and retail industries.
As the travel industry merges towards a recovery, how and why travelers book a trip, and what they require to feel safe and confident, has changed. In fact, according to a recent Criteo travel survey, 77% of Americans say that the ability to social distance is a key factor for their next trip, and another 79% say that sanitation practices are of great importance to them.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Rory Mitchell, executive managing director, Americas. He discussed how travel and retail advertisers can prepare for the increase in travelers, and flight, hotel, and car rental bookings.
Watch this webinar and learn:
- Consumer attitudes toward travel right now, and how that will affect their purchases
- How to deliver an experience that meets travelers’ new expectations and fulfills their needs
- Tips for your ad campaigns to drive conversions now and fill your pipeline for the remainder of the year
Presenter
Rory Mitchell is executive managing director, Americas at Criteo. Rory leads Criteo’s commercial team across the United States, Canada, and Latin America, including customer success, operational efficiency, and revenue. He brings to Criteo over 15 years of enterprise sales and client success experience. Most recently, Rory was chief revenue officer at SteelHouse, where he was responsible for revenue strategy and execution, customer success, and revenue operations.
Moderator
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
