Despite the current decline in funding, AI startups are accelerating product development—and brands are taking notice. Successful startup engagement requires an integrated, strategic approach along with an understanding of the latest AI trends and essential players. So, who are the key players for 2022?
Venture capital (VC) investment may be experiencing a downturn in the current tech market correction, but last year’s record-breaking investments are starting to pan out. Brands and tech players need to keep an eye on which startups have made the most progress and which still have a long runway with solid survival strategies. By collaborating with the right tech-native startups, marketers and retailers can fill in gaps and accelerate their own strategic goals.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What is the VC and startup environment like in 2022, and what is changing?
Which startups are leading AI innovation in marketing and retail?
How can marketers and retailers make the most of the AI startup scene?
WHAT’S IN THIS REPORT? We discuss the latest AI startup trends, notable marketing and retail startups to keep an eye on in 2022, and strategies for successfully engaging AI startups to drive innovation and value.
KEY STAT: Global investment in AI startups has slowed in H1 2022, after reaching a record-setting $51.29 billion last year in the US alone. But startups driving marketing and retail innovation are still poised for success.
Here’s what’s in the full report
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Table of Contents
Key Points
AI Is Transforming Brand-Customer Relationships in Marketing and Retail—but Not Without Risk
Will the AI Hype Cycle Get Real in 2022?
The Most Promising Marketing and Retail AI Startups of 2022
Engaging with AI Startups Has Become a Competitive Imperative
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Revenue Lift from Marketing AI Investments at Their Company According to Financial Services Marketing Leaders in Western Europe* and the US, Jan 2021 (% of respondents)
Revenue Lift from Marketing AI Investments at Their Company According to Financial Services Marketing Leaders in Western Europe* and the US, Jan 2021 (% of respondents)