Key stat: Ram Trucks was the No. 1 automotive brand by estimated TV ad spend in August 2023, surpassing Subaru, Chevrolet, Kia, and Jeep, per iSpot.tv as cited by MediaPost.
Beyond the chart:
- US digital ad spend for the automotive industry will grow 11.1% to $21.22 billion in 2024, accounting for 7.2% of total digital ad spend, per our forecast.
- Pent-up demand for new cars boosted sales over 15% YoY in Q3 2023, per Cox Automotive. But high interest rates and credit availability could hinder growth in the fourth quarter.
Use this chart:
- Identify which auto brands spent the most on TV advertising in August 2023.
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