The top 10 sites for gift shopping

Key stat: Cracker Barrel led all US flowers, gifts, and greetings retailers with 5.8 million unique visitors in November 2024, according to Comscore.

Beyond the chart:

• Rising stars like Uncommon Goods (2.3M) and Vanilla Gift (2.2M) point to growing demand for unique and versatile gifting options.
• Store closures were up 69% in 2024, per Coresight data cited by CBS News, making consumers even more inclined to shop for gifts online.

Use this chart: Retail strategists can use this data to benchmark traffic against top competitors and identify areas for growth, optimize digital marketing campaigns to capture holiday shoppers earlier in the season, and leverage insights into rising players like Uncommon Goods to partner with or adopt similar product offerings.

Related EMARKETER reports:

• Retail Trends to Watch in 2025 (EMARKETER subscription required)
• The 2024 Healthcare Consumer(EMARKETER subscription required)

Note: Data was provided to EMARKETER by Comscore.