Almost three in 10 (29.0%) game developers considered app store promotions a priority for growing audiences.
That's an interesting result, given that Apple's App Store underwent a significant redesign in September 2017. As a result of the revamp, Apple began to curate some of the apps featured on its App Store, changing the formula for app store optimization.
Additionally, the company rolled out search ads within the App Store soon after, in October 2017.
Mobile game developers are certainly not ruling out ads as a way to drive adoption of their apps. Paid user acquisition was also named as an important way to increase user bases, as was the use of social media, according to the Mobvista and PocketGamer.biz survey.
The poll also found that while North America was still considered the most important region for the mobile games sector, China and the wider Asia region were not far behind.