TJX is poised to benefit from tariffs and economic uncertainty

The news: TJX is extremely confident in its ability to attract shoppers and grow share this year, even as industry leaders like Walmart and Amazon warn of an uncertain retail environment.

The rationale: Unlike the vast majority of retailers, TJX sees tariffs and declining consumer confidence as potential avenues to hone its value proposition.

• That’s unsurprising, given that its off-price model perfectly positions it to win over deal-seeking shoppers across income levels and geographies—and enables it to minimize the impact of higher import costs since most of its merchandise is purchased in local markets.