Its unique visitor count grew by more than 2,000% between July 2019 and July 2020, reaching 39.8 million. By comparison, TikTok had 16.3 million unique visitors in Mexico in July 2020, up nearly 570% year over year (YoY), while Argentina was up 1,101.4% YoY to 8.3 million.
“We don’t yet forecast TikTok users in Latin America, but it’s worth pointing out that Comscore’s figures would not be directly comparable to our forecasts, since they represent visitors in a given month, while our forecasts include people who use a social network on a monthly basis throughout the year—a higher bar for usage,” said Debra Aho Williamson, eMarketer principal analyst at Insider Intelligence. “Nevertheless, Brazil’s strong growth in 2020 makes this country one to watch in the future.”
With that context in mind, the number of visitors to TikTok in Brazil in July—39.8 million by Comscore’s count—is on par with our 2020 monthly user forecast for Twitter (35.4 million). It is also worth noting that this figure is nearly quadruple our estimates for Snapchat (10.1 million), but roughly half of the 82.3 million monthly users we expect for Instagram.