TikTok Will Be the Top Social App in Daily Minutes in 2025

Instagram Is Already in the Rearview Mirror—and Facebook Is Next

Report by Debra Aho Williamson  | UPDATED: Dec 22, 2023
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Executive Summary
TikTok’s short videos equal billions of minutes of view time each day.
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About This Report
TikTok’s addictive videos add up to a huge amount of time spent on the platform. It’s already the No. 2 social app in daily minutes and will top the list by 2025.
Topics
Time Spent with Media
Social Media Usage
United States
Table of Contents
Executive Summary
TikTok’s short videos equal billions of minutes of view time each day.
Sources
Media Gallery

TikTok is on track to become the largest social platform in total daily minutes in 2025, per our first published analysis of total time spent on social networks.

Key Question: How much total time do US adults spend on TikTok and its competitors per day?

KEY STAT: US adults will spend a total of 4.43 billion minutes per day on TikTok this year—a more than fivefold increase since 2019.

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Table of Contents

  1. Executive Summary
  2. TikTok’s short videos equal billions of minutes of view time each day.
  1. Sources
  2. Media Gallery

    Charts in This Report

    US Ad Spending on Instagram, Facebook, and TikTok per Hour Spent per Adult, 2019-2025
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    First Published on Aug 23, 2023

    authors

    Debra Aho Williamson

    Contributors

    Zach Goldner
    Forecasting Analyst
    Jennifer Merritt
    Vice President, Content
    Oscar Orozco
    Director, Forecasting