The news: The latest Big Tech earnings may have proved difficult for social media giants, but they provided significant updates on Meta and Google’s efforts to take share in the short-form video market from TikTok.
“Early days” for YouTube Shorts: Google’s short-form video competitor was a glimmer of hope for the tech giant in a dour Q4 earnings report last week.
A path for Reels: Meta’s Reels are now accessible across Facebook and Instagram, but it still trails TikTok and YouTube in time spent. Still, Meta expects positive figures for Reels in the near future.
No smooth sailing for TikTok: Despite maintaining its status as the dominant force in social media and digital video, TikTok’s future is anything but secure. The app is facing political challenges that threaten its very existence in key markets, and competitors are looking to pounce on that weakness.