The strategy: TikTok Shop is using the holiday season to bolster its reputation as an ecommerce destination.
- The platform’s Brand Palooza campaign features steep discounts such as up to 50% off skincare bundles from Murad and items from Ole Henriksen and Benefit Cosmetics.
- Celebrities, brands, and creators such as Nicki Minaj and Glamlite are hosting TikTok Live shopping events.