The news: TikTok's temporary shutdown January 18 and 19 has left some creators and agencies questioning the platform’s stability and its future in the US, writes Ad Age.
- Creators like Danisha Carter have reported significant disruptions, including account suspensions without clear explanations, raising concerns about transparency and political targeting.
- “We’re not thinking of TikTok the same after the temporary ban on Jan. 19,” Ria Madon, senior director of creator partnerships at Superdigital, told Digiday. “While short-lived, the impact was majorly felt.”