TikTok takes the leads as social CPMs climb

Key stat: TikTok’s US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast.

Beyond the chart:

• We estimate the average TikTok CPM will be $7.03 in Q1, considerably lower than Meta’s rate of $12.53, the highest CPM across the platforms we track, according to our Social Ad CPMs Forecast 2024 report.
• The gap is narrowing as TikTok matures and more ad dollars pour into the platform.

Use this chart: Marketers can use this chart to demonstrate the overall rise in social CPMs, which either requires a larger budget dedicated to social or ways to optimize spend via organic efforts.

Related EMARKETER reports:

• Social Ad CPMs Forecast 2024 (Subscription required)
• US Social Network Forecasts 2024 (Subscription required)