TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.
Key Question: How much has TikTok shifted the marketing landscape in Canada?
KEY STAT: A quarter of Gen Zers in Canada spend more than an hour a day on TikTok, according to June 2023 polling by Narrative Research and The Logit Group.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
First Published on Sep 18, 2023