Creators’ growing frustration: The recent complaints about the accessibility of TikTok’s creator fund, which requires that accounts have over 10,000 followers, are not the first levied against the platform.
- Creators have been complaining about the fund since it launched for paying less than other platforms and prioritizing payments to influencers with pre-established large followings.
- Micro-influencers have had trouble with (or outright been unable to) applying due to a bug that’s been present since February. That’s bad news for TikTok’s social commerce plans, since micro-influencers are poised to make up a larger share of brand marketing on social media platforms due to their more niche content focuses and loyal audiences.
The takeaway: TikTok will remain influential despite these issues because of its size and access to Gen Z consumers, but investing in moderation and appeasing smaller creators will still be important to achieving its long-term goals.