The news: As the US presidential election nears, TikTok has become a critical platform for engaging young voters. Both Kamala Harris and Donald Trump are leveraging short videos, memes, and viral trends to connect with Gen Z voters.
- Harris’ KamalaHQ account has drawn 1.5 billion views with only 5 million followers, compared with Trump’s 12 million followers and 1 billion views.
- Harris’ team of “feral 25-year-olds,” as deputy campaign manager Rob Flaherty calls them, quickly jumps on TikTok trends, while Trump’s thematically darker content focuses on economic elements.