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This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.
Beyond the chart: This is the first time in history that TikTok will overtake YouTube by this metric. The ByteDance-owned platform shot past Instagram in 2019 and Facebook a year later, and its user time spent has not declined as pandemic trends level out. TikTok is capitalizing on its rapid ascent by diving into longer-form content, most recently with the introduction of 10-minute videos, as the app muscles further into YouTube’s space.
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