In a first, TikTok will beat YouTube in user time spent

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.

Beyond the chart: This is the first time in history that TikTok will overtake YouTube by this metric. The ByteDance-owned platform shot past Instagram in 2019 and Facebook a year later, and its user time spent has not declined as pandemic trends level out. TikTok is capitalizing on its rapid ascent by diving into longer-form content, most recently with the introduction of 10-minute videos, as the app muscles further into YouTube’s space.