After TikTok CEO Shou Zi Chew’s grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US’s footsteps.
As TikTok faces a potential ban in the US, other governments are also cracking down on the app. Billions of ad dollars are on the line, and marketers around the world need to be prepared to adjust their strategies.
Key Question: How likely is it that TikTok will be banned in countries outside of the US, and how should marketers prepare?
KEY STAT: Over a dozen countries have full, partial, or public sector bans on TikTok, including in several of the platform’s key markets.
Here’s what’s in the full report
1file
Exportable files for easy reading, analysis and sharing.
5charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
TikTok is facing scrutiny in many markets around the world.
A broader TikTok ban in Canada is a strong possibility.
US influence could sway the UK government.
In the EU, TikTok is getting squeezed from two sides.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.