TikTok Bans Are Spreading Worldwide

What Global and International Marketers in Canada, the UK, and EU Need to Know

Executive Summary

As TikTok faces a potential ban in the US, other governments are also cracking down on the app. Billions of ad dollars are on the line, and marketers around the world need to be prepared to adjust their strategies.

Key Question: How likely is it that TikTok will be banned in countries outside of the US, and how should marketers prepare?

KEY STAT: Over a dozen countries have full, partial, or public sector bans on TikTok, including in several of the platform’s key markets.

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Table of Contents

  1. Executive Summary
  2. TikTok is facing scrutiny in many markets around the world.
  3. A broader TikTok ban in Canada is a strong possibility.
  1. US influence could sway the UK government.
  2. In the EU, TikTok is getting squeezed from two sides.
  3. Sources
  1. Media Gallery

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Jasmine Enberg, Paul Briggs, Bill Fisher, and Carina Perkins


Matteo Ceurvels
Senior Analyst
Man-Chung Cheung
Senior Researcher
Natalie McGranahan
Senior Researcher and Taxonomy Manager
Debra Aho Williamson
Principal Analyst

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