Ticketmaster dominates US ticket sales

Key stat: US ticketing service Ticketmaster had more unique visitors in December 2024 than the next nine sites/apps combined, according Comscore data.

Beyond the chart:

• 28% of US adults are willing to pay an additional fee for better seats at a concert or sporting event, according to September 2024 data from Ipsos.
• Almost half (49.4%) of Gen Zers skip events because of high ticket prices, per July 2024 Merge data.

Use this chart: Marketers and retailers can take note of Ticketmaster’s dominant position in the marketplace as a signal for prime advertiser audiences, providing reach for sports brands, event sponsors, and businesses of all sizes. Additionally, marketers can strategically offer targeted discounts for live events to address the price sensitivity felt by Gen Z.

Related EMARKETER reports:

• Gen Z Technology and Media Preferences (EMARKETER subscription required)
• The Travel Media Network Explainer 2024 (EMARKETER subscription required)

Note: Data was provided to EMARKETER by Comscore.