Threads experiments with ‘interests’ as it struggles with creator retention

The news: Threads, the Meta-owned rival to X (formerly Twitter), is testing a feature that allows users to display interests on their profiles.

  • “Interests” gives users the ability to find active conversations about the topics they’re drawn to, driving engaging discussions.
  • The feature is currently mobile-only and available to a select number of users. More information on the feature will come soon, a Meta spokesperson told TechCrunch.

First Published on Mar 13, 2025