Threads has staying power, but Meta must ensure that the novelty and intrigue don’t wear off before the network effects take hold. It’s already a formidable rival to Twitter, but it’s not a replacement, and Threads must find its identity outside of Instagram to become a viable platform for users and advertisers.
The metaphorical Zuckerberg-Musk cage match has started. Threads already poses a real threat to Twitter, but it still has a lot to prove once the hype dies down. And Meta must also not lose sight of its real battle—with TikTok.
Key Question: What does Threads need to do to sustain growth and build a viable business, and what does its launch mean for Twitter and Meta?
KEY STAT: Over 100 million people have signed up for Threads, but there’s a long way to go for it to reach 1 billion users.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
3charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Threads must maintain the momentum.
Twitter is in serious trouble, but it’s not dead yet.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.