The news: Disgruntled users of Meta’s Threads social app are complaining about a flood of engagement bait posts spamming their feeds, along with inaccurate moderation algorithms that hurt visibility for users who typically get high engagement.
The unraveling of Threads in real time coincided with decentralized social platform Bluesky announcing new features like language filters and customizations it hopes will attract annoyed Threads users.
Why it’s worth watching: Millions of social media users have fled X (formerly Twitter) because of its lack of moderation and the proliferation of misinformation and adult content.