The Third-Party Data Deprecation Playbook for 2022 | Sponsored Content | Tech-Talk Webinar | On-Demand

Find out how brands are taking an active approach as data privacy regulations materialize. Register for this eMarketer Tech-Talk Webinar featuring Sam Ngo, director, product marketing at BlueConic, and hear how to build the best offensive line for third-party data deprecation.

Watch this webinar and learn:

• The four tools your team needs from flexible consent management to probabilistic identity resolution, and more
• How to manage first-party data collection and achieve centralization with a customer data platform
• What companies like VF Corp. and Heineken USA have done to deliver value while executing compliant data strategies

Presenter:

Sam Ngo is director, product marketing at BlueConic. Sam is responsible for deeply understanding marketing trends and helping marketing technology buyers realize how a CDP can transform their businesses. Prior to BlueConic, she was a researcher at Forrester Research covering the social intelligence space. Sam helped clients put in place the right people, processes, and platforms to make use of the structured and unstructured data from social channels.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.