When it comes to influencers, bigger isn't always better. eMarketer's Jasmine Enberg spoke with Laura Brinker, vice president of beauty brand partnerships at product discovery and review platform Influenster, about the rise of microinfluencers, why influencer marketing is here to stay and how it might look different in the future. [Editor's Note: We define a microinfluencer as an influencer with 1,000 to 10,000 followers.] Brinker was interviewed as part of eMarketer's July report, "Global Influencer Marketing: What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World."