The Three Top Digital Ad Platforms

Article by eMarketer Editors  | Sep 17, 2018
Download
The Three Top Digital Ad Platforms
Share
Topics
Digital Ad Spending
eMarketer Podcast
United States

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, or Stitcher.

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.

eMarketer PRO subscribers can learn more about the duopoly, and Amazon jumping into third place among US digital ad platforms in a new report, "Amazon Advertising 2018: The New No. 3 US Digital Ad Firm," coming out later this week.

Latest Reports

Restaurant Digitization 2024
Report
Restaurant Digitization 2024
What Advertisers Can Learn From Privacy Industry Events 2024
Report
What Advertisers Can Learn From Privacy Industry Events 2024
Maximizing the Impact of B2B Event Marketing
Report
Maximizing the Impact of B2B Event Marketing
Bank Brand Safety on Social Media
Report
Bank Brand Safety on Social Media
US P&C Insurance Trends to Watch in 2024
Report
US P&C Insurance Trends to Watch in 2024
Temu, TikTok, and China’s Ecommerce Players in Western Europe
Report
Temu, TikTok, and China’s Ecommerce Players in Western Europe
Digital Audio Ad Spending Forecast and Trends Q2 2024
Report
Digital Audio Ad Spending Forecast and Trends Q2 2024
What Banks Need to Know About Gen Alpha
Report
What Banks Need to Know About Gen Alpha
The State of Influencer-Brand Deals 2024
Report
The State of Influencer-Brand Deals 2024
Ad Measurement Trends H1 2024
Report
Ad Measurement Trends H1 2024
Brand Safety 2024
Report
Brand Safety 2024
US OTT and Pay TV Viewership Forecast 2024
Report
US OTT and Pay TV Viewership Forecast 2024
US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024
Report
US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024
UK Beauty 2024
Report
UK Beauty 2024
US Resale 2024
Report
US Resale 2024

Popular on EMARKETER

Data Drop: 5 Charts on Netflix Advertising
Article
Data Drop: 5 Charts on Netflix Advertising
Streaming service loyalty wanes as serial churning rises
Article
Streaming service loyalty wanes as serial churning rises
Covert Amazon team reportedly gathers intelligence on Walmart and other rivals
Article
Covert Amazon team reportedly gathers intelligence on Walmart and other rivals
PubMatic and GroupM will offer cookieless ad inventory
Article
PubMatic and GroupM will offer cookieless ad inventory
TikTok launches Notes, but existential threats loom large
Article
TikTok launches Notes, but existential threats loom large
Sephora and L’Oréal strong results suggest Ulta may have overstated beauty industry challenges
Article
Sephora and L’Oréal strong results suggest Ulta may have overstated beauty industry challenges
Spotify comes out strong in Q1 but is still fishing for the next thing
Article
Spotify comes out strong in Q1 but is still fishing for the next thing
Hyundai hits brakes on X ads amid brand safety concerns—even as auto industry embraces digital advertising
Article
Hyundai hits brakes on X ads amid brand safety concerns—even as auto industry embraces digital ...
Google delays deprecation of third-party cookies once again
Article
Google delays deprecation of third-party cookies once again
Maximizing the Impact of B2B Event Marketing
Report
Maximizing the Impact of B2B Event Marketing
Threads will open up to advertising in the second half of 2024
Article
Threads will open up to advertising in the second half of 2024
Amazon’s grocery revamp continues with new Prime subscription offering
Article
Amazon’s grocery revamp continues with new Prime subscription offering
TikTok outperforms YouTube Shorts and Reels viewership
Article
TikTok outperforms YouTube Shorts and Reels viewership
US Hispanic consumers get their news mainly from digital sources, including social media
Article
US Hispanic consumers get their news mainly from digital sources, including social media
Temu, TikTok, and China’s Ecommerce Players in Western Europe
Report
Temu, TikTok, and China’s Ecommerce Players in Western Europe

Latest Forecasts

Total Media Ad Spending, UK
Forecasts
Total Media Ad Spending, UK
Desktop/Laptop Ad Spending, UK
Forecasts
Desktop/Laptop Ad Spending, UK
UK Nonmobile Ad Spending
Forecasts
UK Nonmobile Ad Spending
UK Amazon
Forecasts
UK Amazon
Digital Ad Spending, UK
Forecasts
Digital Ad Spending, UK
Out-of-Home Ad Spending, UK
Forecasts
Out-of-Home Ad Spending, UK
Retail Media Ad Spending, by Country
Forecasts
Retail Media Ad Spending, by Country
Display Ad Spending, UK
Forecasts
Display Ad Spending, UK
Video Ad Spending, UK
Forecasts
Video Ad Spending, UK
Retail Media Ad Spending, China
Forecasts
Retail Media Ad Spending, China
Ecommerce Channel Ad Spending, China
Forecasts
Ecommerce Channel Ad Spending, China
Traditional Media Ad Spending
Forecasts
Traditional Media Ad Spending
Total Media Ad Spending, China
Forecasts
Total Media Ad Spending, China
Digital Ad Spending, China
Forecasts
Digital Ad Spending, China
Display Ad Spending, China
Forecasts
Display Ad Spending, China

"Behind the Numbers" Podcast

The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its "Next Act" will be
Audio
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its ...
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
Audio
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's measurement problem
Audio
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's ...
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the physical world
Audio
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the ...
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, and igniting TV shopping
Audio
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, ...
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu content on Disney+
Audio
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu ...
Reimagining Retail: How to reduce friction at the point of sale and predictions for the future of retail payments
Audio
Reimagining Retail: How to reduce friction at the point of sale and predictions for the future of ...
The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information and how physicians feel
Audio
The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information ...
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY health clinic-in-a-box'
Audio
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY ...
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who will rule the new pay TV world?
Audio
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who ...
The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and Chase's retail media network
Audio
The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and ...
Reimagining Retail: The beauty path to purchase and how social media trends have influenced beauty products and marketing
Audio
Reimagining Retail: The beauty path to purchase and how social media trends have influenced beauty ...
The Banking & Payments Show: The Crypto Renaissance
Audio
The Banking & Payments Show: The Crypto Renaissance
The Daily: How Hispanic Americans use media differently, who uses social media the most, and how kids use the internet
Audio
The Daily: How Hispanic Americans use media differently, who uses social media the most, and how ...
The Weekly Listen: Should teens need permission to access social media, Spotify's video moves, and the path for ride-hailing
Audio
The Weekly Listen: Should teens need permission to access social media, Spotify's video moves, and ...