Though younger boomers are often introduced to platforms and devices by their children, or even their grandchildren, this segment of the population is doing it their way and cementing their own usage habits. eMarketer's Tricia Carr spoke with Lori Bitter, president of The Business of Aging, about how the younger half of the US baby boomer population makes use of mobile devices, smart speakers, ecommerce and more, according to the firm's recent "Hacking Longevity" study. Bitter was interviewed as part of eMarketer's June reports on younger baby boomers' digital habits and finances.
