Programmatic advertising is no longer a nascent practice. We forecast that 82.5% of all US digital display ad dollars will flow via some form of automation this year, with a significant share of spending going to private setups. eMarketer’s Lauren Fisher spoke with Tammy Le, head of product marketing for Adobe Advertising Cloud, about why there’s a greater push for private programmatic practices among premium TV and digital publishers—and why big brand advertisers are just as enthusiastic. Le was interviewed as part of eMarketer’s April report, "US Programmatic Ad Spending Forecast 2018: Private Setups Pull Even More Ad Dollars to Automation."