The Lowdown on B2B Content Marketing

Article by eMarketer Editors  | Jan 29, 2018
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The Lowdown on B2B Content Marketing
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B2B Marketing
eMarketer Podcast
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In the latest episode of eMarketer's "Behind the Numbers" podcast, senior analyst Jillian Ryan breaks down the state of B2B content marketing: How widespread is the use of content marketing amongst B2B companies, and where will they focus their efforts this year?

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