The End of Peak TV

What Content Production Slowdowns Mean for Marketers

Report by Ross Benes  | Mar 11, 2024
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Executive Summary
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Table of Contents
Executive Summary
The content bubble has finally burst
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Media Gallery
About This Report
TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.
Topics
Pay TV
US
Table of Contents
Executive Summary
The content bubble has finally burst
Sources
Media Gallery

Just a few years ago, content production looked like a runaway train that couldn’t slow down. But strikes and financial austerity have curbed production. With more production delays ahead, marketers will need to navigate the best way to reach consumers when new shows reach smaller audiences than they used to.

Key Question: What are the implications of entertainment companies producing less new content?

Number of US Original Scripted TV Series, 2013-2023
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Key Stat: The number of US original scripted series declined by 14% YoY in 2023, according to FX Networks.

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Table of Contents

  1. Executive Summary
  2. The content bubble has finally burst
  1. Sources
  2. Media Gallery

    Charts in This Report

    Number of US Original Scripted TV Series, 2013-2023

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    authors

    Ross Benes

    Contributors

    Chris Keating
    Director, Research
    Paul Verna
    Principal Analyst