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Are you gathering quality reviews that can drive conversion, reduce returns and deliver helpful insights to customers? According to PowerReviews proprietary data, brands experience an increase in conversion by up to 82% when they optimize customer-generated content collection.
The rise of visual and social content created on mobile devices has redefined what makes the perfect review. At the same time, review fraud is at an all-time high, eroding consumer trust. As a result, best practices for collecting and maximizing the use of customer-generated review content have changed.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Carol Krakowski, director of insights at PowerReviews. She discussed the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.
View the webinar and learn:
- What characteristics great reviews have in common
- Engagement strategies to collect the right content from your customers
- Best practices for maximizing the impact of authentic reviews
PRESENTER
Carol Krakowski is director of insights at PowerReviews. She partners with the customer success and analytics teams to maximize client value using PowerReviews’ data. With a passion for telling stories with data, she has over eight years of experience analyzing ecommerce companies and datasets to fuel insights for internal and external audiences.
