The Ad Platform: Messaging to Consumers in a COVID-19 Reality

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic. Ryan Fleisch, head of product marketing at Adobe Advertising Cloud, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss some of Adobe's recent research on consumer attitudes about brand messaging, how and where advertisers can reach them, and more.

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