The news: Tesla’s Q4 earnings showed solid revenue growth but missed expectations amid growing competition in the EV market and price cuts in Tesla’s core automotive business.
Tesla shares fell about 6% in after-hours trading Wednesday before bouncing back Thursday.
Balancing the margins: EV sales continue to struggle broadly, largely due to their price tags, but Tesla CEO Elon Musk said his company is on track to launch a “more affordable” model in the first half of the year.
However, rising R&D spending is cutting into Tesla’s margins. Its R&D investments grew 16% YoY to $1.3 billion in Q4 as it expanded its full self-driving (FSD) technology and into AI.
Scaling challenges: Production bottlenecks could hinder Tesla’s goal of producing 2 million vehicles in 2025.
Autonomous hopes: Musk said Tesla’s robotaxi service will launch in June in Austin, though it will be tested within its internal fleets rather than by consumers.
Geopolitical issues: Tesla sales could take a hit this quarter following a Polish government minister’s call for a Tesla boycott after Musk appeared virtually at a German rally for the far-right Alternative for Germany party and said that the country should move beyond its “past guilt.”
Musk’s political stances have previously affected X’s user base and advertisers.
Our take: Despite missing revenue expectations, Tesla’s stock is holding steady, indicating that investors are confident in Musk’s visions for Tesla and how his relationship with President Donald Trump will help Tesla navigate a shifting regulatory environment.
This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.