As Tesla drops in brand value, automotive brands Kia, Hyundai, and Toyota see double-digit gains

The news: The automotive sector led Interbrand's 2024 Best Global Brands ranking, with 14 companies in the top 100, including Toyota, Mercedes-Benz, and BMW in the top 10. (Apple was the number one brand overall).

  • Tesla, the electric vehicle maker, had a 9% drop in brand value. Its Q3 earnings on Wednesday exceeded expectations on a per share basis, but revenue missed slightly at $25.18 billion.
  • Kia, Hyundai, and Toyota achieved double-digit gains in the Interbrands ranking; Ferrari also recorded a significant boost in brand value.