Teens' social media and screen time usage remains an unsolved digital dilemma

The numbers: A staggering 60% of American teenagers spend 4 or more hours every day on social media, with nearly a third (29.5%) logging 6-plus hours daily, according to one study. That means many teens are spending more time on social media than in school classrooms.

  • Sapien Labs' study of 27,000 young adults found that 74% of young women who received devices at age 6 faced mental health challenges, versus 46% who waited until age 18.
  • Social media adoption accelerates sharply in early adolescence, with TikTok, Snapchat, and Instagram reaching 43%, 33%, and 30% of children ages 11 to 14, respectively. These are all critical developmental years.
  • 80% of children and teens have YouTube accounts, 59% use TikTok, and 90% have smartphones, nearly matching adult usage at 98%.

Is this a problem? Most agree that kids’ screen usage and social addiction are a problem but disagree on its scope, or who should be responsible for addressing it.

  • Parents play a significant role in online safety, with 73.5% claiming primary responsibility while just 8.7% believe social media companies should protect children online. Digital publishers, ISPs, and children themselves rank even lower at under 5% each.
  • Adults’ perception of social media risks varies significantly by age. CivicScience's October 2023 data shows 14% of Gen Z (18 to 24) view social media as “extremely harmful/dangerous,” versus 36% of Gen X (45 to 54), with 34% of all adults rating it “very harmful.”
  • This diffusion of responsibility comes as teens themselves acknowledge the issue. A Pew Research Center study from March 2024 found that 38% of teens admit to spending too much time on their smartphones.

What can be done: Though technology itself isn’t the problem, how and when children use it can affect their development. There are viable solutions. The American Academy of Pediatrics suggests parents wait until age 13 to give children smartphones, while parents group Wait Until 8th advocates for 8th grade, citing benefits like better sleep and reduced anxiety.

  • Kids themselves seem to want more meaningful digital experiences. Over half of children ages 9 to 13 prefer games and apps that teach useful skills over purely entertainment-focused content, suggesting young people aren't necessarily seeking endless scrolling and social validation but look for purposeful engagement and learning opportunities.
  • Parents and educators can model better digital habits with their own behavior. As digital engagement influences younger people, with teens spending the equivalent of a part-time job on social media and evidence linking that exposure to mental health challenges, finding this balance becomes increasingly urgent.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.