Technologies to Drive Sustainability

As Businesses Strive to Adapt, Consumer-Facing Tech Can Make a Difference

Report by Yoram Wurmser  | Apr 6, 2022
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Table of Contents
Executive Summary
Key Points
What’s the Demand for Sustainability?
Sustainable Technology Boosted by Surge in Investment
Trends that Could Influence Cleantech Uptake
How Should Media, Advertising, and Retail Strategists Think About Sustainable Technology?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
Businesses know they need to become more sustainable. This report looks at how they can use technology to convince consumers—and employees—of their commitment.
Topics
Technology
Worldwide
Table of Contents
Executive Summary
Key Points
What’s the Demand for Sustainability?
Sustainable Technology Boosted by Surge in Investment
Trends that Could Influence Cleantech Uptake
How Should Media, Advertising, and Retail Strategists Think About Sustainable Technology?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery

Executive Summary

Consumers, employees, and investors are pushing businesses to adopt sustainable practices. The operational challenges in climate change mitigation are huge, but B2C companies also need to prove to their customers that they’re committed to a more sustainable approach. A range of consumer-facing technologies can help brands and retailers make a difference in ways that are palpable for their customers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the consumer demand for sustainability?
  2. Which consumer-facing technologies can help convince eco-conscious customers to buy from you?
  3. What will drive the growth of these technologies in the future?

WHAT’S IN THIS REPORT? Exploration of key technologies that can drive sustainability in ways that are transparent and meaningful to consumers.

Degree to Which Sustainability Factors into US Adults' Decision-Making About Choosing Brands, April 2021 (% of respondents in each group)
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KEY STAT: Younger generations in particular want businesses to help them lead a more sustainable lifestyle, including by providing information on the carbon impact of their purchases.

Here’s what’s in the full report

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15charts

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1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. What’s the Demand for Sustainability?
    4. Sustainable Technology Boosted by Surge in Investment
    1. Trends that Could Influence Cleantech Uptake
    2. How Should Media, Advertising, and Retail Strategists Think About Sustainable Technology?
    3. Insider Intelligence Interviews
    4. Read Next
    1. Sources
    2. Media Gallery

    Charts in This Report

    Degree to Which Sustainability Factors into US Adults' Decision-Making About Choosing Brands, April 2021 (% of respondents in each group)Climate Change Importance According to US Adults, July 2021 (% of respondents)
    Internet Users in Select Countries Who Are Willing to Pay Extra for Sustainable Goods, by Initiative, May 2021 (% of respondents)US Venture Capital Investment Activity in Climate Tech, 2017-2022 (billions and number of deals)
    Extent to Which C-Level Executives Worldwide Expect Climate Change to Impact Their Company's Strategy and Operations, Oct 2021 (% of respondents)US Adults Who Want a Carbon Footprint Tracker from Their Bank, by Generation, July 2021 (% of respondents in each group)
    Most Important* Uses of Blockchain Technology According to Tech Leaders Worldwide, Oct 2021 (% of respondents)US Delivery Drone Units, 2019-2023 (thousands and % growth)
    Preferred Sustainable Attributes Among Grocery Buyers Worldwide Willing to Pay a Higher Price*, by Generation, Nov 2021 (% of respondents in each group)Key Reasons for the Low Uptake of Electric Vehicles (EVs) in the US According to US Auto Dealers, April 2021 (% of respondents)
    US Fashion Digital Resale Marketplace Average Annual Sales per Buyer, 2021-2025Technologies Used to Achieve Sustainability Goals According to Senior Executives Worldwide, Oct 2021 (% of respondents)
    Reasons Shoppers Would Stop Patronizing Retailers According to Consumers Worldwide, Oct 2021 (% of respondents)Benefits C-Level Executives Worldwide Believe Will Result From Their Company's Current Sustainability Initiatives, Oct 2021 (% of respondents)
    Banks Used by Adults in France, Dec 2021 (% of respondents)

    Interviewed for This Report

    Tensie Whelan
    NYU Stern Center for Sustainable Business
    Professor and Director
    Interviewed March 2, 2022

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    authors

    Yoram Wurmser

    Contributors

    Chris Keating
    Director, Research
    Jessica Lis
    Analyst, Technology
    Amy Rotondo
    Director, US Research
    Karin von Abrams
    Principal Analyst