Generative AI shook up advertising in 2023, but the effects in 2024 may be even deeper, as major changes to search and brand marketing appear likely. At the same time, connected cars and immersive media, in part aided by other forms of AI, will take big leaps in 2024, all while the carbon impact of advertising undergoes new scrutiny.
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Table of Contents
Generative AI will reshape search
AI ‘app stores’ will proliferate
Advertising turns an eye toward sustainability
Immersive media will take a qualitative leap
Control over connected car media will become more contentious
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