Generative AI (genAI) integration into digital ecosystems will drive consumer adoption of AI technology. AI is becoming a powerful force in daily digital interactions, influencing how US consumers live, work, and shop.

Key Question: How will the integration of AI into everyday consumer technologies affect user behavior, brand engagement, and marketing strategies in the coming years?

Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month—but a higher share of the population will be using genAI that’s integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming.