From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions—reshaping how people live, work, and shop.
Generative AI (genAI) integration into digital ecosystems will drive consumer adoption of AI technology. AI is becoming a powerful force in daily digital interactions, influencing how US consumers live, work, and shop.
Key Question: How will the integration of AI into everyday consumer technologies affect user behavior, brand engagement, and marketing strategies in the coming years?
Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month—but a higher share of the population will be using genAI that’s integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming.
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Table of Contents
Executive Summary
The era of consumer genAI begins to unfold
GenAI joins the chat: The latest bots and virtual users hint at social media’s future
On-device AI becomes the next mobile battleground
Both Microsoft and Apple attempt to refresh their lines with built-in AI features
The end of browsing? AI reinvents search with conversational queries and results
AI reshapes brand engagement from basic assistance to immersive experiences
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Google Will Remain the Top Destination for Search Ad Spending in the Generative AI Era (% of US traditional search ad spending, by company, 2024 & 2026)
Google Will Remain the Top Destination for Search Ad Spending in the Generative AI Era (% of US traditional search ad spending, by company, 2024 & 2026)