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Today's business leaders expect marketing to deliver revenue and ROI. As marketers, we believe marketing should focus on providing epic customer experiences. And yet, every day, we are getting asked to do more and more marketing activities that don't always deliver leads, revenue or better customer experiences.
In order to bridge this gap, the fearless marketer puts customers at the center of everything they do. Because brilliant marketing leaders know that by focusing on customer value, we deliver better outcomes for the entire business.
eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Michael Brenner, CEO of Marketing Insider Group and close partner of Marketo, an Adobe Company. He shared how the future of marketing is about activating the talent and expertise of your entire organization.
View the webinar to learn:
- How to redefine marketing as a strategic asset for business growth
- Who are the marketers putting customers at the center of everything, and their stories
- Powerful frameworks to start showing higher marketing ROI
PRESENTER
Michael Brenner and Marketo, an Adobe Company share the same passion for marketing leadership strategies that deliver customer value and business impact. As close partners, Michael and Marketo work to help CMOs drive growth in their businesses and demonstrate their importance within organizations. Michael speaks about the power of storytelling and its intersection with technology at Marketo events and is a regular contributor to Marketo’s blog.
