Tariffs, Temu, taking to Google and other key facts from this week

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

This week, consumers are concerned about tariffs and continue shopping via mobile and on low-price retailers associated with China. Consumers are also less focused on fast delivery and flocking to Google for reviews.

Key stat: Tariffs will have a direct impact on consumer behaviors. 76% of US consumers anticipate making changes to their shopping habits in response to tariffs, according to Numerator.

• Consumers are particularly worried about grocery and gasoline prices, Numerator found.
• In response, consumers plan to look for more sales and coupons to offset price increases.

Key stat: Brands and retailers must make sure consumers can seamlessly switch between mobile, online, and in-store shopping. Some 48% of shoppers used their mobile phone during their most recent purchase, according to Visa Acceptance Solutions.

• 32% of shoppers browse merchant websites daily or almost daily, according to Visa Acceptance Solutions.
• Mobile now accounts for close to half of total US retail ecommerce sales, according to our October 2024 forecast, and that figure is on the rise.

Key stat: Temu’s popularity has shaken up retail. 57% of US consumers have shopped at Temu, according to Omnisend data cited by Just Style.

• 43% have shopped with Shein, the same survey found.
• Temu and Shein’s influence has expanded beyond the retailers, inspiring Amazon to launch Amazon Haul as pressure mounts to undercut prices.

Key stat: Speedy delivery is no longer consumers’ top priority. 90% of consumers are willing to wait at least two or three days for delivery, according to McKinsey.

• Speed of delivery declined from the most important delivery preference in 2022 to consumers to the fifth in 2024, the data showed.
• Cost of delivery has replaced speed as the most important factor for consumers.

Key stat: Google is the most trustworthy source for consumer reviews, according to Chatmeter.

• Google was followed by Yelp and the Better Business Bureau, while TripAdvisor and Facebook trailed behind.
• Gen Z is more likely to trust Google reviews than boomers, and consumers on the whole are more likely to trust a business with many online reviews than one with just a few.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.