Target delivered its biggest earnings miss in two years

The challenge: Guest traffic rose 2.4% YoY in Q3 after Target slashed prices and expanded its up&up private label line.

But it couldn't convince shoppers to splurge on the types of discretionary purchases it relies on, leading to a frustrating quarter.

  • Revenues were $25.67 billion, up 0.9% YoY but below the $25.90 billion expected.