Taking a Data-Driven Approach to Website Optimization | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Decibel by Medallia

Find out how B2B teams can reliably identify and optimize the most important pages on their website with data, and then replicate that success at scale. Learn from Stella Antonova, head of marketing analytics at Amadeus, and Sheila Mulrooney, product marketing manager at Decibel by Medallia.

Watch this webinar and see how to:

  • Uncover critical digital experiences that need improvement
  • Blend visualization tools and conversion rate metrics to identify key pain points
  • Share project success stories across the organization
  • Plus! Hear how Amadeus overcame website optimization obstacles faster than their original timeline predicted


Stella Antonova is head of marketing analytics at Amadeus. Stella is responsible for defining the global marketing analytics strategy and leads four main areas: data collection, data analysis, data architecture, and contract research organization. She strives to bring change through innovation, agility, and a data-informed mindset into the big multichannel corporations’ way of working.

Sheila Mulrooney is product marketing manager at Decibel by Medallia, a digital experience analysis platform that helps companies deliver flawless customer experiences (CX) at scale. Driven by curiosity and a passion for simple, effective technology, Sheila’s goal is to communicate the importance of CX to professionals in every industry.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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